Never before has listening felt so completely personal to each and every user, thanks to the powerful combination of:
The DJ knows you and your music taste so well that it will scan the latest releases we know you’ll like, or take you back to that nostalgic playlist you had on repeat last year. To create the DJ we reimagined the way users listen on Spotify. Think of it as the very best of Spotify’s personalization-but as an AI DJ in your pocket. The more you listen and tell the DJ what you like (and don’t like!), the better its recommendations get. If you’re not feeling the vibe, just tap the DJ button and it will switch it up. And what’s more, it constantly refreshes the lineup based on your feedback. It will then review what you might enjoy and deliver a stream of songs picked just for you. It will sort through the latest music and look back at some of your old favorites-maybe even resurfacing that song you haven’t listened to for years. This feature, first rolling out in beta, will deliver a curated lineup of music alongside commentary around the tracks and artists we think you’ll like in a stunningly realistic voice. Ready for a brand-new way to listen on Spotify and connect even more deeply with the artists you love? The DJ is a personalized AI guide that knows you and your music taste so well that it can choose what to play for you. And today, we’re excited to share that we’re taking our personalization to a whole new level with DJ.
We’re building on that innovation by harnessing the power of AI in an entirely new way. The beauty of these experiences is our ability to deliver the right piece of music for that exact moment in time, and maybe even connect you with your next favorite artist in the process.
Personalization is at the heart of what we do at Spotify-just think of fan-favorite playlists like Discover Weekly, or our annual Wrapped campaign.
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